NEW: Best Partnership Supporting Personalised Care Pathways

NEW this year
NEW: Best Partnership Supporting Personalised Care Pathways
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How to apply

To begin your entry:

  1. Pay the entry fee.
  2. You’ll receive an email with a link to start your submission.
  3. Use the link to register an account and begin your entry, you can save your progress and return to it any time before the deadline.
Start your entry

As the NHS responds to the needs of people living with multiple long-term conditions, frailty, mental health needs or complex care requirements, there is growing recognition that a standardised approach cannot meet the full range of patient needs. The national direction is clear: care must become more personalised, more coordinated, and more empowering for the individual.

Private sector partners are playing an increasingly important role in helping NHS organisations redesign pathways around individuals, whether through segmentation tools, care planning platforms, wraparound support models or digital self-management services.

This award will recognise a partnership that has enabled more tailored and proactive care delivery, helped reduce fragmentation or repetition, and supported NHS teams to plan and deliver care in a more personalised and responsive way. 

Eligibility

Open to private sector organisations working with any NHS body to co-design or deliver more personalised models of care. This includes service providers, health technology companies, consultancies or analytics partners contributing to pathway transformation. Evidence should relate to work delivered in the past two years up until the awards entry deadline. 

Ambition

  • Describe the care pathway, condition or population group the work focused on, and what challenges or gaps the partnership aimed to address.
  • Explain how the approach aimed to make care more personalised: for example, through care planning, segmentation, digital tools or service redesign.
  • Set out any goals around improving outcomes, reducing fragmentation, increasing autonomy or tailoring care to individual needs. 

Outcomes

  • Describe the results of the work, including measurable improvements in patient experience, continuity, outcomes or coordination of care.
  • Provide evidence such as patient reported outcomes, satisfaction data, or changes in service use.
  • Judges will be looking for tangible benefits that demonstrate meaningful personalisation of care. 

Spread

  • Explain whether the approach has been scaled or adapted in other care settings or for other patient groups.
  • Describe how the partnership has supported wider adoption, service improvement or shared learning across the NHS.
  • Judges will look for relevance beyond a single pilot or one-off intervention. 

Involvement

  • Describe how patients, carers and frontline staff were involved in shaping and delivering the model.
  • Explain how the private partner worked with NHS teams to embed new ways of working and build capability.
  • Judges will look for collaborative, inclusive partnerships with clear ownership and shared delivery. 

Value

  • Outline how the personalised approach supported more efficient, effective or joined-up care.
  • Include evidence of cost-effectiveness, reduced duplication, better targeting or improved system flow.
  • Judges will be looking for solutions that support sustainability and add strategic value to NHS partners

NEW: Best Partnership Supporting Personalised Care Pathways

Start your entry

To find out more

Partnership opportunities:  Sponsorship Sales Team
Awards entry enquiries: Delegate Sales Team
Judging and event management: Awards Support